Achieving the Look of Allure is about more than just the dress. On the day when all eyes are on you, feeling confident and beautiful is something every bride deserves. Whether your style is classic and traditional, or bold and dramatic – it all starts with how your wedding dress makes you feel. And nothing else feels like an Allure.
At Allure, the design process begins at the foundation. Any designer can drape white fabric and call it a wedding dress, but if your gown isn’t properly constructed, your walk down the aisle will be long and uncomfortable. In 2003, Allure introduced the Allure Construction. This patented built-in corset provides the signature fit and structure you can only find with Allure. With a perfectly constructed gown made with luxurious fabrics in a modern silhouette, every Allure bride walks down the aisle in confident style.